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This web page tabwrapper.com had the following in the web page, "TAB WRAPPER TORNADO Orbital Stretch Wrap Machine." Our analyzers saw that the website stated " The American made, economically priced TAB WRAPPER TORNADO Orbital Stretch Wrap Machine wraps your product directly to the pallet." The Website also said " Unlike a standard shrink wrapper or stretch wrap machine that wraps product-to-product, the TAB WRAPPER TORNADO secures the load to the pallet with a protective layer of film providing greater stability and protection for every shipment - even odd-sized loads. Improve packing and shipping efficiency. Accommodates 48 x 48 skid." The website's header had shrink wrap machine as the most important optimized keyword. It is followed by stretch wrap machine, pallet wrapping machine, and shrink wrapper which isn't as highly ranked as shrink wrap machine. The next words tabwrapper.com used was stretch wrap. stretch film was included but could not be understood by search engines.